At first, I wasn't sure if this camera would give me any value. So I did series of tests with night time available lights.

Now finishing the edit and the footage is looks good for something so minimal... lighting wise.

Overall, the camera is great. I wish I had manual prime lenses. The new Canon lenses are just imposible to focus. Not to mention how hard it is to judge focus using the 5D's small low contras screen.

Hand holding the 5D on its own is chaos. Your shot would look like it's rigged on a drill. So I used a hand-held rig to put most of the weight on my shoulder.

I had an awful start with the editing. I didn't realize the H.264 Codec 5D outputs works my 8 Core unbelievably slow. So I had to export the footage to Prores and Boom! Editing is a breeze.

Here's a raw shot from the video: audio sucks cuz we didn't need it.

Holly Sh*t that's a whackload of money for a 30 sec ad contest.

How many film festivals give more than 10k for the top price? Not to mention the high cost of submission fees.

It's becoming profitable to be an indie filmmaker these days. Despite less films are being sold in film markets, internet is proving to be the new gold-rush for content-makers. You just have to be above and beyond...clever.

If you want to prove you got game, here's your chance. Go get your 5 Million bucks and make a big budget movie that you always dream of...Make you sure you call me to shoot it.

A friend told me that in Mipcom, Multi platform is the keyword.

sorry I got a little sidetrack there.

:-)]]>http://www.luxfilmco.com/blog/rss-comments-entry-5439517.xmlBlurbsPhotographyluxThu, 24 Sep 2009 19:57:10 +0000http://www.luxfilmco.com/blog/2009/9/24/inspired-by-the-great-bunuel.html312198:4410696:5287596 I'm starting a new Still project. It's been several years since I took a large format still photograph. Back then, I shot for musicians, models etc. This time, I'm going to shoot series of stills which are my rendition of scenes in silent films that inspired me throughout the years....ever since film school. The first series will be on Luis Bunuel's "Un Chien Andalou"]]>http://www.luxfilmco.com/blog/rss-comments-entry-5287596.xmlBlurbsDistributionFilm FestivalFilm MarketluxMon, 21 Sep 2009 07:29:43 +0000http://www.luxfilmco.com/blog/2009/9/21/bloodbath-at-tiff.html312198:4410696:5253235

I just read an article from indiewire about an Indie Bloodbath that took place in Toronto International Film Festival. Aparently, the old independent market is over.

You mean the days of Juno, Monster, Little Miss Sunshine, Napoleon Dynamite are history?

So what should we be expecting this year? High budget cheasy flicks and Uber Low budget slasher movies?

I refuse to believe this, but it gets "better" as I read on.

Distributors now have the previllege to sit back and wait for Films (begging for a distribution deal) to drop on their lap....many of them come ready with P & A funds attached.

So basically, Filmmakers pay to create the movie, then pays again to sell it.

The article goes on and on about how horrible the market is as films are becoming more difficult to market 'cuz it cost too much money these days to create urgency for people to go out and see movies in theaters.

So most of the hundreds of films competing in TIFF are going to end up streamed and downloaded on an even smaller screen...Ipod? Thanks iTunes.

The abundance of technology definitely gave us more options to distribute our films but it also lowered the value of once extremely profitable pride of the indie filmmkers.

So what's our future as independent filmmakers who strive to create unique films?

Check out the full article @ indieWIRE

With this "YOU WILL" campaign created in 1993, AT&T gave us insights to the way we do business and communicate in the future. Most of it are already a reality.

Watch the Campaign:

With this "YOU WILL" campaign created in 1993, AT&T gave us insights to the way we do business and communicate in the future. Most of it are already a reality.

Watch the Campaign:

LG and Jamie Foxx are giving away $100,000 dollars if can captivate the world with your short film.

The theme is CELEBRATE LIFE. Damn. I wish my mom shot a super 8 of me playing with the tele when I was just a little lad. That would be a hands down winner.

Anyway, your short could be  any of these genre -- Narrative, Fashion, Animation, Sports....Sports? Fashion? Are you kidding me? I wonder which genre would come out a winner.

My instict tells me it's going to be Narrative/Animation. If you look anywhere around the net, they generate the most interests and comments.

I'm starting to think I should enter with an underdog genre like, Sports or Fashion.

Also, this contest requires you to mail a physical copy of your film to their office in Toronto. Something tells me, LG is up to no good. Like, perhaps, embedding their own logo on the picture to really make the most of free advertising....SMART!

Go check out the submission rules. Deadline is October 16.

I gotta dig out that super 8 cam. I wonder where I can get me some film.]]>http://www.luxfilmco.com/blog/rss-comments-entry-4931571.xml3DBlurbsluxMon, 10 Aug 2009 17:24:00 +0000http://www.luxfilmco.com/blog/2009/8/10/video-blogging-goes-3d-with-youtube-experiment.html312198:4410696:4848976
When it comes to video innovations, Youtube is not falling behind. It continues to lead with forward thinking approach to video usability on the net.

When you think of 3D films, Science and Geographic exploration comes to mind. Watching 3D films heightens ones experience in movie theater. It is as if you're closer to what you're watching. Of course there's some occasional dizziness and vomiting from the blurry glasses you have to wear. :-) But overall it's a one of a kind experience.

So why 3D on Youtube? Which most contents are amateur home videos?

Youtube is hoping the community is gonna catch up and show them 3D's full potential. Think about Fred on 3D. How super annoying would that be?

Right now, it's still an experiment and cannot be embedded anywhere.

This a very good opportunity for emerging video artist to shine in this area while competition is low.

A step by step How-to is posted on the Youtube Blog.

As well as a dedicated 3D Forum]]>http://www.luxfilmco.com/blog/rss-comments-entry-4848976.xmlBlurbsDistributionTech NewsluxSun, 09 Aug 2009 20:24:00 +0000http://www.luxfilmco.com/blog/2009/8/9/apple-itunes-9-goes-blu-ray-tweets-songs.html312198:4410696:4860595

Here's a really exciting news for you. But this is just a rumor from a reliable source, Boy Genius.

Apparently, the next version of iTunes will be packed with really cool features. Besides the expected, iphone apps (Twitter, Facebook, Last.fm integration & perhaps allowing you to tweet songs you're listening to)....

Anyways, for the big news, iTunes 9 is going to support Blu-ray.

Hurray!

That's more than good news for guy like me who watches films for merits of cinematography.

I'm definitely making my Roger Deakins - Conrad Hall Collection.

Zip.ca, a leading online video rental company partners up with Sonic Solutions, a digital media content publishing company. This moves Zip.ca yet again to follow in the footsteps of its U.S. counterpart Netflix.

Could this be the digital distribution that everyone in Hollywood wants a piece of?

Do you remember the Writer's 100-day-long (WGA) strike? It was mainly about producers and studios f**kin' them in the ass over shares of revenue in new media and Internet Distribution.

The studios of course denied they were making dollar$ on the internet. lol.

Just check out itunes. Every movies and TV shows you can imagine are available for download same price as the DVD.

An actor friend of mine, John Castellanos once showed me a couple of cables in his home. One for cable TV and the other for the internet. When a show that he did is broadcast through those two cables, one pays him residuals, the other doesn't.

For producers, there are certainly lots of opportunities to generate revenue on the net. So don't sell it out your internet territories just yet.