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    hi, i'm Lux

    I wasn't born a filmmaker, I'm just a young pup in the biz. I stumbled into filmmaking on my way from back from a rock band practice. I heard bunch of gunshots over the fence...I couldn't run of cource cuz my Gibson guitar was too heavy, and before I could take one step, I heard on a megaphone...CUT!

    From then on, I saw the world from the other side of that fence.....read bio

    Sunday
    01Nov2009

    Canon 5D rocks the nights.

    Finished filming a music video for Reddnation. Shot it all with Canon 5D.

    At first, I wasn't sure if this camera would give me any value. So I did series of tests with night time available lights.

    Now finishing the edit and the footage is looks good for something so minimal... lighting wise.

    Overall, the camera is great. I wish I had manual prime lenses. The new Canon lenses are just imposible to focus. Not to mention how hard it is to judge focus using the 5D's small low contras screen.

    Hand holding the 5D on its own is chaos. Your shot would look like it's rigged on a drill. So I used a hand-held rig to put most of the weight on my shoulder.

    I had an awful start with the editing. I didn't realize the H.264 Codec 5D outputs works my 8 Core unbelievably slow. So I had to export the footage to Prores and Boom! Editing is a breeze.

    Here's a raw shot from the video: audio sucks cuz we didn't need it.

    Sunday
    18Oct2009

    Morning Wood

    I was waiting for my computer to render a project so i kept myself busy. I grabbed my little handy cam and intended to shoot the drops of rain on my window to test it's focus. After zooming further in, the camera automatically shifted focus to the distant sunset. I was blown away by this visual accident.

    I didn't know what music to use. So I searched my library for intro tracks. And I found Deep Dish's "Morning Wood".

    I posted this video on youtube and the next day I got an email from Sharam's manager saying how Sharam (Deep Dish) digs the video....he tweeted and facebooked it to his fans.

    Sharam also featured this on his youtube channel

    Thursday
    08Oct2009

    5 Million for your Doritos Ad!

     

    Holly Sh*t that's a whackload of money for a 30 sec ad contest.

    How many film festivals give more than 10k for the top price? Not to mention the high cost of submission fees.

    It's becoming profitable to be an indie filmmaker these days. Despite less films are being sold in film markets, internet is proving to be the new gold-rush for content-makers. You just have to be above and beyond...clever.

    If you want to prove you got game, here's your chance. Go get your 5 Million bucks and make a big budget movie that you always dream of...Make you sure you call me to shoot it.

    A friend told me that in Mipcom, Multi platform is the keyword.

    So start integrating internet marketing into your business plan...if you don't have one, think about how your movie is going to be viewed online.

    sorry I got a little sidetrack there.

    :-)

    Thursday
    24Sep2009

    Inspired by the great Bunuel

    I'm starting a new Still project. It's been several years since I took a large format still photograph. Back then, I shot for musicians, models etc. This time, I'm going to shoot series of stills which are my rendition of scenes in silent films that inspired me throughout the years....ever since film school. The first series will be on Luis Bunuel's "Un Chien Andalou"
    Monday
    21Sep2009

    Bloodbath at TIFF?

    I just read an article from indiewire about an Indie Bloodbath that took place in Toronto International Film Festival. Aparently, the old independent market is over.

    You mean the days of Juno, Monster, Little Miss Sunshine, Napoleon Dynamite are history?

    So what should we be expecting this year? High budget cheasy flicks and Uber Low budget slasher movies?

    I refuse to believe this, but it gets "better" as I read on.

    Distributors now have the previllege to sit back and wait for Films (begging for a distribution deal) to drop on their lap....many of them come ready with P & A funds attached.

    So basically, Filmmakers pay to create the movie, then pays again to sell it.

    The article goes on and on about how horrible the market is as films are becoming more difficult to market 'cuz it cost too much money these days to create urgency for people to go out and see movies in theaters.

    So most of the hundreds of films competing in TIFF are going to end up streamed and downloaded on an even smaller screen...Ipod? Thanks iTunes.

    The abundance of technology definitely gave us more options to distribute our films but it also lowered the value of once extremely profitable pride of the indie filmmkers.

    So what's our future as independent filmmakers who strive to create unique films?

     

    Check out the full article @ indieWIRE